West Bend, WI – Morrie’s West Bend Honda on the southwest corner of Highway 33 and Scenic Drive in West Bend, WI is celebrating its fifth year in business. The dealership, under general manager Brad Kreiss, broke ground in December 2018. Below is video of the construction progress from March 2019.
The new Morrie’s was the first Honda dealership in West Bend and the third Morrie’s dealership in the state of Wisconsin.
The new dealership opened in the summer of 2019. Morrie’s will celebrate the dealership’s anniversary November 22, 2024.
Morrie’s Auto Group has a variety of brands including Hyundai, Nissan, Lincoln, Cadillac, three Mazda stores, two Subaru stores, and two Ford stores, Maserati, Aston Martin and it just acquired Honda. Morrie’s also has a luxury line called Genesis.
On a history note: The land where Morrie’s built was previously owned by the Devenport Family Limited Partnership #1.
According to Washington County the parcel was purchased in 1988 by Douglas Devenport.
In 1996 it was transferred to Craig Devenport and the Devenport Family Limited Partnership #1.
The 2017 assessment is for two parcels. One is 37.2 acres, and its assessed value is $217,700. The second, much smaller parcel closer to the Highway is about a 3-acre strip valued at $7,700.
The parcels sold for $3,396,300.
Morrie’s West Bend Honda has a 35,000-square-foot footprint that features an office, retail showroom, architectural display elements, and service facilities.
Morrie’s Honda employs approximately 60 jobs in the community.
