Paradise Springs Fitness relocating as building is put up for lease

Sept. 19, 2018 – West Bend, WI – Tony Chemer, owner of Paradise Springs Fitness, is moving his club to the Kettle Moraine YMCA and putting his space at 1414 E. Paradise Drive in West Bend up for lease.

“The main reason is my real full-time job, which is sales for Alloy Personal Training Solutions, it’s real hard to run the different facilities (Paradise Springs and a program at the Y) and travel several times a month for Alloy.”

Conversations with the Kettle Moraine YMCA

“I’ve been talking with the Y over the past few months to find out how to still service the people with training but do it in an easier way.”

“The Y said they would love to accommodate the training at the branch on W. Washington Street.”

“We’ve always collaborated well with the Kettle Moraine YMCA. Even during the Y’s recent flooding issue we had everybody come over here. We opened up the doors and basically we were YMCA south for about a month.”

Repurposing the building on Paradise

“I spoke with a realtor about the best use for the property because we have gyms all over town and I don’t have a whole lot of people in here except for training times. They thought the location on Paradise Drive was better for a medical facility or some sort of business professional that would fit in better with the spa.”

Philosophy Day Spa will remain at the location on Paradise Drive.

“I will still be the owner of the property and I want it to have the highest value and I think that will happen if we move the fitness facility.”

Membership transfers

“We want to make this change over to the YMCA in October. We wanted to make the transition and make everybody feel comfortable before the new year. This gives us time to get all the schedules organized and the Y is seeing if the trainers want to work with them.”

Member reaction

“Some are shocked and others already do joint training at the Y. One client today was excited and said now they can use all the Y amenities along with the training while another said they liked Paradise Springs because there weren’t a lot of kids.”

Membership transfers

“We’re starting over fresh.  The membership will end here and if the members and staff choose to go to the Y they will be offered a special deal but it’s up to them whether they choose to do that.”

History of Paradise Springs Fitness – Purchase story that ran Dec. 17, 2009

Fitness area changes
Tony and Jenny Chemer are the new owners of Paradise East Springs, 1414 E. Paradise Drive.
“I got the whole ball of wax,” said Chemer, who bought the building and the business from Janine Peters.
Chemer has run the fitness business at Pleasant Valley Fitness the last 12 years.
“At first I was just looking for potentially a new place to lease my business and then when I learned more about the spa business, it just made a lot of sense to take over everything,” he said.
Chemer is renaming the location Paradise Valley Spa and Fitness. All memberships from Pleasant Valley Fitness will carry over as will current memberships at Paradise East Springs. Chemer hopes to be open before the end of the year.
As far as Pleasant Valley is concerned, John and Jacci Gambucci will start a new fitness facility, Pleasant Valley Tennis and Fitness, which will all be under their ownership. The Gambuccis will take over the fitness space on Jan. 1, 2010, with the hope of opening in mid-January.