July 9, 2024 – Village of Slinger, WI -One of the first locations of Fireside Market will be coming to the development off I41 and Highway 60 in the Village of Slinger. Fireside MARKET is the first development of the 130-acre Merchant Village in Slinger; it will provide made-to-order, high-quality food.
“We want all fireside MARKETs to be a part of the fabric of the communities we serve,” said David Lloveras, executive vice president of fireside MARKET. “As Merchant Village takes shape, we’ll become a cornerstone of that development. We’ll play an important role where parents can get a healthy meal for their family, and seniors will gather to connect with friends over coffee around our fireplace. We’re thrilled to bring our new concept to Slinger and look forward to delivering exceptional experiences to guests.”
The market will be on 5.1 acres and ground will be broken this fall, with an opening targeted for the summer of 2025.
This location is expected to bring more than 30 living wage, full-time jobs and part-time positions.
The fireside MARKET concept is unique to the Midwest and is at the cutting edge of design, product and service trends.
The MARKETs will focus on quality made-to-order food with the convenience of a drive through, curbside pickup, and preorder. Outstanding restrooms will serve the needs of all guests and a hearth and home experience will offer a community feel to enjoy purchased meals.
Locations will also use an environmental strategy to innovate, such as offering EV Chargers, green space, recycling, local sourcing and will incorporate solar power and skylights. The Slinger store will also offer diesel fuel to provide an unmet need on the I-41 corridor.
A Forest County Potawatomi venture.