February 14, 2021 – Horicon, WI — Horicon Bank is expanding its footprint with a new branch at The Mayfair Collection in Wauwatosa, Wis.
Horicon Bank plans to construct a two-story flagship branch building that would house retail banking operations, business lending offices, as well as conference and private offices for the firm’s executives.
The new bank location, which would offer drive-thru services, would be situated on an undeveloped parcel just south of the former Osgood’s restaurant building.
Scheduled to open in early 2022 pending regulatory approval, the new branch office at The Mayfair Collection is part of a broader strategic initiative by Horicon Bank to increase its presence in the Milwaukee market.
That expansion effort is expected to include a new branch this summer at the corner of Cleveland and Moorland in New Berlin, pending acquisition and regulatory approval.
While The Mayfair Collection location would serve as a focal point of the Milwaukee market for Horicon Bank, its home office will remain in Horicon, in the same classical building that the firm has occupied since 1915.
Horicon Bank President, Fred F. Schwertfeger said the bank looks forward to bringing a community banking option to Milwaukee. “We have been looking for an opportunity to be The Natural Choice in community banking to Milwaukee, and The Mayfair Collection is a superb site to fly our goose.”
“Horicon Bank is a company that is rich in history and tradition in Wisconsin,” said Brenton Schrader, vice president of leasing and marketing at HSA Commercial Real Estate. “Their values and dedication to relationship-building in customer service are a real inspiration to us as entrepreneurs and stakeholders in the community, and we look forward to having them as part of The Mayfair Collection.”
For almost 125 years, Horicon Bank has built a foundation of beneficial relationships with their customers. With twenty locations in total, Horicon Bank has grown steadily in recent years with new locations in Fond du Lac, Oshkosh, and Waupun. Its closest location to the Milwaukee area is West Bend, and it also has a Trust Administration office in Pewaukee.
