March 22, 2019 – West Bend, WI – Construction got underway in December 2018 and look at the progress being made at West Bend Honda, on the southwest corner of Highway 33 and Scenic Drive in West Bend.
The new facility will be the first Honda dealership in West Bend and the first dealership for Morrie’s Automotive in southeastern Wisconsin. In entering the market, Morrie’s plans to change the automotive ownership experience by introducing the community to its ‘Buy Happy®’ philosophy. ‘Buy Happy’ is about simplifying and delivering a stress-free automotive experience. And it’s about making ownership fun, convenient and unlike what people come to expect from dealers. ‘Buy Happy’ is rooted in a number of promises including Morrie’s Best Price First, its no-haggle approach to selling cars.
When complete, the West Bend Honda will be the third Morrie’s dealership in the state of Wisconsin.
The new dealership is expected to open in summer 2019.