Grafton, WI – Ashley Lyneis, the owner of Charming Paws, has acquired a new building at 2089 Wisconsin Avenue in Grafton, WI. The location is just down the street from the business’s current facility at 1754 Wisconsin Avenue, which they will continue to lease for another two years.
Charming Paws’ new site boasts 6,000 square feet, offering ample space for future expansion. Lyneis said the new facility will focus primarily on doggy daycare, thanks to its expansive outdoor area, ideal for play and exercise. In contrast, the current location will primarily be used for boarding.
Looking ahead, Lyneis is considering building an addition to the new location if the existing tenant decides not to renew their lease. She is also planning to operate both locations during peak times, like Spring Break, to meet the growing demand.
Lyneis the decision to move to the new location was partly driven by the knowledge that their current site was likely to be redeveloped. The new building, with its large outdoor space, has been on her radar for some time and is a significant upgrade compared to their existing smaller yard.
This move also reflects Lyneis’s commitment to serving the community, as the new site is close to her family in Grafton.
Charming Paws has experienced impressive growth over the past few years. After purchasing Cozy Lodge Doggie Daycare in West Bend in 2017, Lyneis opened a Grafton location in 2019, followed by a Richfield location in 2022. That same year, she also opened a boutique in downtown Cedarburg. The latest addition, the new Grafton building, is expected to be operational by Spring Break 2025.
Lyneis attributes her success not just to the growth of her business, but to the relationships she’s built within the communities she serves. She emphasizes the expansion is about helping those communities, rather than just increasing profits. She credits her loyal staff, many of whom have been with her since the beginning, as key to the company’s success.
With the new Grafton location set to open in Spring 2025, Lyneis and her team are excited to continue their mission of providing excellent pet care and strengthening community ties.
Below is the Village of Grafton consideration for the new Charming Paws location.
Review and consideration of a request by Ashley Lyneis for a conditional use permit for dog daycare, grooming, and boarding (Commercial Animal Boarding/Daycare) for Charming Paws at 2089 Wisconsin Avenue
Below is a story from 2019 when Charmiing Paws originally opened in Grafton, WI.
Jan. 3, 2019 – Grafton, WI – A celebration in Grafton as Charming Paws has opened a second location.
Owner Ashley Skinkis has been in the dog daycare business since March 2017. After opening her first outlet in West Bend, 1410 Lang Street, Skinkis knew there was more opportunity ahead.
“We are leasing space at Twin City Plaza in the Village of Grafton,” said Skinkis. “We know there’s a demand in Grafton but nothing was available. We’re a perfect fit.”
The new shop, 1754 Wisconsin Avenue, in Grafton is located in the former Ace Hardware store. The dog hotel, daycare and grooming shop features many of the personal amenities offered in West Bend.
“Our landlord Barb is a great partner for us,” Skinkis said. “She really cares about the dogs and she’s making sure we have nothing but the best to offer our customers.”
The new Grafton shop includes over 5,000 square feet and an outdoor dog play area.
“We can accomodate 20 dogs but we’re looking to grow,” said Skinkis.
Courtney Weibye of Allenton helps run Charming Paws in Grafton. “People like it that this is so clean and how our doggy daycare is included in boarding,” she said.
“We don’t have a ton of extra charges,” Skinkis said. “If you want peanut butter inside a dog toy we just do it. We are here for the care of the dogs and not a lot of up charging.”
The crew at Charming Paws goes out of its way to accommodate its customers. “I wanted a place that values relationships and we’re that place for your dog,” said Skinkis. “People can trust who is watching their dogs.”
Charming Paws in Grafton also features a cozy dog-grooming room and 11 personal dog suites for overnight care. “There are cameras in all the suites to monitor them and we come back at 11 p.m. to let the dogs out for the night before returning at 5 a.m.,” said Skinkis.
Click Charming Paws plans to look at the drawings for the new shop.
Call Skinkis at 262-334-8793 or stop in at the shop in West Bend or Grafton. Click HERE for more details.