Washington Co., WI – A new survey of Wisconsin businesses shows a sustained negative outlook for the economy. According to the Wisconsin Employer Survey, only 23 percent of businesses rank the Wisconsin economy as strong – nearly identical to the results six months ago. That number, however, is significantly lower than the 39 percent that rated the economy as strong in last summer’s survey.
The forward-looking data raises additional concerns as three-fifths of employers say they expect the Wisconsin economy to remain flat or decline over the next six months. A full two-thirds expect the U.S. economy to do the same.
Click HERE to SUBSCRIBE to
FREE local news at
Washington County Insider on YouTube
Much of the pessimism is being driven by higher costs. When asked what the top economic challenge facing their company is, the top answer by far was inflation. Thirty-five percent of businesses ranked it as the top issue followed by the workforce shortage at 25 percent and health care costs at 16 percent.
Wisconsin Manufacturers & Commerce (WMC) — the combined state chamber and manufacturers’ association — conducted the survey over the first three weeks of July on a variety of topics. WMC released data focused specifically on the economy on Monday.
“Higher costs are putting pressure on everyone right now,” said WMC President & CEO Kurt R. Bauer. “Unfortunately, that means businesses and families have to make tough decisions that have a negative impact on our economy.”
Survey respondents explained that prices have significantly increased over the last few years. Since January 2021, 57 percent have seen costs increase by over 20 percent. One in five employers have seen costs go up by more than 30 percent.
As the Federal Reserve has raised interest rates to combat this historic inflation, it has slowed investment. In fact, nearly half – 44 percent – of Wisconsin employers say they have delayed or reduced the size of a project or capital expenditure because of higher interest rates.
At the same time, hiring is slowing. Just 18 months ago, 60 percent of businesses said they planned to increase their number of employees. This summer’s survey shows only 39 percent plan to hire more workers – a 21-point drop.
The reduction in hiring matches with a drop in the number of businesses struggling to hire. What was once a front-burner issue for most businesses – the workforce shortage – has seen a downward trend since 2023. When asked if they are having trouble hiring employees, 68 percent said yes – a number that peaked close to 90 percent just a short time ago.
“There is no question that the mix of higher costs and higher interest rates are making employers rethink investment and hiring plans,” added Bauer. “While we may not enter into a typically defined recession, this data shows that the economy may stagnate at least through the end of the year.”
Additional data points show that wages for most employees are expected to increase by three to four percent in 2024 and that skilled labor positions are the most in demand for companies struggling to hire.
Click HERE to view the entire WI Employer Survey – Summer 2024 report
The Wisconsin Employer Survey is conducted twice a year by WMC. The assessment provides a snapshot of where Wisconsin’s employers stand on a number of important issues and outlines their economic outlook for both Wisconsin and the United States. For the Summer 2024 edition, WMC surveyed 182 employers that make up a representative sample of its membership. Businesses of all sizes, industries and geographic locations in Wisconsin participated.
